Lodi winery website report cards

Is your website quietly turning away tasting guests?

Our Brix Score checks your winery's website against 13 things that affect tasting bookings, wine club signups and how you show up in search. You get a plain-English report with a score out of 100: an owner's-eye view your webmaster can use.

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Small website gaps, real lost business

Lost tasting bookings

If reservations are hard to find, slow to load on a phone, or lead to a broken page, visitors may give up before they book.

Missed wine club signups

Your club is a key source of repeat revenue. If it's buried or hard to reach on mobile, fewer people join.

Weaker search visibility

Missing page titles, descriptions and business data make it harder for Google to show your winery clearly.

How the score works

13 checks, 100 points. Each one is something a guest or search engine notices.

Points are awarded when the check passes.
Check	Points
Google business info code (JSON-LD: hidden code that tells Google your address, phone and hours)	18
Booking link	12
Search description	12
Google Maps / reviews link	10
Tap-to-call phone link	9
Social sharing preview	8
Wine club link	8
Online shop link	8
Fast server response	6
Page title	3
Secure connection (HTTPS)	2
Homepage loads without error	2
Mobile-friendly setup	2
Total	100

Example winery (fictional) — results modeled on our real scan of 57 Lodi winery websites

Only 3 of 57 Lodi winery homepages have all four basics: Google business info, tap-to-call, a Maps link and a search description

3 of 4 Lodi wineries are missing the business details Google uses to show their hours, address and winery info (43 of 57).
More than half have no tap-to-call phone link on the homepage (31 of 57).
More than half have no Google Maps or reviews link (31 of 57).
24 of 57 have no search description.
15 of 57 have none of the first three.

FICTIONAL SAMPLE WINERY — Vine & Barrel Cellars is not a real winery. It's made up to show what a typical Lodi winery report looks like.

Vine & Barrel Cellars Fictional

66of 100

66 is close to the real average score (67) across the 56 Lodi winery homepages we scored. Our score gives the most weight to what brings in tasting visits and sales, and the same rules apply to every winery. 29 of the 56 scored under 70. (One more site was in “Coming Soon” mode, so we didn't score it.)

How Lodi compares: The average Lodi winery scores 67; America's top-rated tasting rooms score 79. These scores are from the websites as they are today, before any fixes.

This is a benchmark (a reference point to measure against), not a national average. “America's top-rated tasting rooms” means 10 tasting rooms picked by readers in the USA TODAY 10Best Readers' Choice 2026, Best Wine Tasting Room awards. Our scanner couldn't reach two of them, so we used two from the 2025 list. We scored each homepage with the same rules we use for Lodi. The Lodi figure (67) is the average of the 56 live Lodi winery homepages we scored.

Where most fall short

43 of 57 are missing the business details Google uses to show hours, address and winery info. It's hidden from visitors, so it's easy to miss, but Google looks for it first.
31 of 57 have no tap-to-call phone link
31 of 57 have no Google Maps or reviews link
24 of 57 have no search description, so Google picks the text under their name
13 of 57 show a blank preview when shared on Facebook or by text

Your free report shows which of these apply to your site and the recommended fix for each. Having us make the fixes is a paid service.

Counts are from our homepage scan of 57 Lodi winery websites. Numbers updated monthly. Last scan: October 28–31, 2026.

What you get

A free report

Your score out of 100, the problems we found, why each matters for tasting bookings, wine club signups and search visibility, and the recommended fix, explained in plain English. A free lost-revenue estimate, on request, uses your own visitor numbers and shows a range, with every assumption listed. It's an estimate, not a promise.

Your whole site checked, including phone speed

We check every page we can reach on your site for error pages and broken links, and test your homepage's speed on phones and computers with Google PageSpeed. In our November 2026 Lodi scan we checked 3,623 pages on 54 winery websites (57 listings; a few wineries share one site). 32 of the 54 had at least one issue beyond the homepage (53 error pages on 11 sites, 65 broken links on 23 sites, 7 mistyped links on 3 sites, 5 missing files on 2 sites, 7 pages without titles on 5 sites), and the median phone speed was 58 out of 100 in Google's simulated slow-phone test. We crawl politely: one page per second per site, link checks no faster than 4 per second, and we follow each site's robots.txt (a file where a site says which pages search tools should skip).

Help with the fixes

Your report is free, with no credit card and no obligation. If you'd like help with the fixes afterward, we'll talk it through with you personally and give you options based on what your report found. Your webmaster can also use the report to make the fixes themselves. A follow-up scan shows the result; no score is guaranteed.

Questions

Is the report really free?

Yes. There's no cost and no obligation. The report shows your score, the problems found and the recommended fix for each. Having us make the fixes is a paid service.

Can I keep the report?

Yes, the report is yours to keep. When you're ready to fix things, we can work directly with your current web manager, or handle the changes for you.

Do you need access to my website?

Not for the free report: we only look at what any visitor or search engine can see. The Destination plan needs your website login so we can make the changes.

Who is behind BrixSiteScore?

Chris Ellis, based in Lodi, California.

We started in Lodi, but BrixSiteScore scores any winery website in the United States, from Napa, Sonoma, Paso Robles and the Central Coast to Oregon, Washington and beyond. Ask for your free report wherever your vineyard grows.

How long does it take?

Send the form below and Chris will follow up with you directly.

Get your free website report

Prefer to talk first? My call and email buttons are at the very bottom of this page.

Want to see what these gaps could be costing you? A free lost-revenue estimate, on request, uses your own visitor numbers and shows a range, with every assumption listed. It's an estimate, not a promise.

Example only, fictional winery

Vine & Barrel Cellars (fictional winery, California)

Our assumption: 10 would-be visitors a month give up because they can't book, find directions or tap to call.

2025 Oregon DTC (direct-to-consumer) snapshot (California figures): $86 in revenue per visitor, 5.4% of visitors join the wine club, $1,093 a year per club member (Community Benchmark, 2025).

Tasting room sales: 10 visitors × $86 = $860 a month ($10,320 a year)
Wine club: 120 lost visitors a year × 5.4% ≈ 6.5 members × $1,093 = about $7,100 a year
Possible total: about $17,400 a year (roughly $1,450 a month)

Club members often stay for years, so the long-term cost can be higher: the average member is worth about $2,635 over their membership (SVB/First Citizens DTC Report, 2025).

This is an example, not a promise. Your free report uses your own visitor numbers and shows a range, with every assumption listed.

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